At Pakenham Optical we have a huge selection of optical frames and sunglasses from the best brands around the world. From designer brands to family brands, we have frames to suit all styles and budgets without ever compromising on quality.

When choosing your spectacles or sunglasses frame, the frame needs to be matched to your individual needs. The frame you choose should also be suitable for your prescription, which our friendly and highly trained staff at Pakenham Optical will advise you on.

Some of best designer frames include Prada, Ray Ban, Versace, Oakley, Polo, Burberry, Tiffany, Dolce and Gabbana, Vogue. Here is a small selection of the brands available in store at Pakenham.

If you are looking for your favourite brand, chances are we probably have it!

Contact us or visit us in store to find the right pair for you.


Guess was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s redefined denim.

Guess became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades Guess invited people to dream with its iconic and timeless advertising campaigns and turned unknown faces into famous models.

Guess Optical Glasses
Swarovski Optical Glasses


Swarovski’s faceted crystal has become a guarantee of unique brilliance and a promise of ultimate sophistication. The collection has become the latest in must have accessories with even greater femininity and elegance. Innovation is a core value at Swarovski. Since its creation in 1895, the company has revolutionized the process of cutting crystal.

Swarovski has chosen a whole new world in which to express its creativity, completing its range of accessories with a collection of eyewear that exemplify the company’s brand and style.

Tom Ford

Tom Ford reveals his line of optical frames and sunglasses with a focus on meticulous craftsmanship and attention to detail. Offering a collection of sophisticated styles for men and women, Ford brings his trademark clean lines and sensuality to a sleek signature eyewear collection characterized by luxury and singularity.

Using the finest combination of materials; rich acetates and metals receive exclusive treatments creating stylized finishes and textures producing beautiful frames of the highest quality.

Tom Ford Optical Glasses
Tom Ford Sunglasses
Flatscreen Coco Song Tatoo Optical Frames

Coco Song

Exclusive acetates are matched with such exquisite elements as silk, dried flowers, feathers, semiprecious stones, metal accents and enameling. The most precious frame to grace the face of those who wish to feel unique and exclusive. A magic style that moves through time and space on a journey to far-off countries.

An artistic masterpiece.

Anne Klein

Once a pioneer and now a standard, Anne Klein was an innovator, passionate creator and visionary who helped define the landscape of American fashion. Anne Klein defines the essence of contemporary American sportswear with clothing for the confident, stylish woman that complements how she lives, works and plays.  It’s about unexpected combinations that create a beautiful and smart line of apparel and accessories, allowing the Anne Klein consumer to express her inner self with modern sophistication.

Anne Klein Optical Glasses
Bebe Optical Frames
Bebe Sunglasses


The brand name “bebe” was coined back in 1976 after the infamous line in Shakespeare’s Hamlet, “to be or not to be” – bebe is the essence of being.  bebe is hip and “fast fashion” designed for romantically playful, sexy and confident women – delivering the hottest and newest fashions at great prices. bebe’s signature look of chic, sophisticated and body conscious fashion is the ultimate expression of her own style.  bebe is about attitude, not an age. It’s about a mindset, not a stereotype. bebe is a true original… always defining what’s now and what’s next.

Calvin Klein

Calvin Klein, founded in 1968, is one of the most powerful fashion lifestyle brands in the world, featuring modern, timeless apparel and accessories.  Calvin Klein Collection is the most prestigious and luxurious brand within the Calvin Klein portfolio, setting the tone of elegance and modern sophistication for the other Calvin Klein brands.

Calvin Klein Optical Glasses
Calvin Klein Sunglasses
Diane Von Furstenburg Optical Glasses

Diane Von Furstenburg

DIANE von FURSTENBERG, one of the premier names in American fashion, was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has grown into the global luxury lifestyle brand it is today. The company, headquartered in New York City, has expanded to a full comprehensive line of ready-to-wear, swimwear, handbags, footwear, luggage, accessories, fine jewelry, watches, fragrance, eyewear and rugs. Its distinctive collections are sold in over 71 countries and in 31 namesake retail boutiques worldwide.


Dragon supports a team of the world’s best surf, snow and moto athletes, with each product inspired by the riders’ personality, style and story.  Dragon Optical has revolutionised the way colours and prints are used on frames in the youth lifestyle market, with stories being told through intricate details. Surf icon and Pipeline Masters champion Rob Machado is the ambassador of the optical line.  A collection which is stylish in shape and unrivaled in its details.  Unique frames designed with custom milled metal hinges that open to reveal  the wings of the iconic Dragon logo in bold red.

Dragon Optical Glasses
Hello Kitty Kids Optical Glasses

Hello Kitty

Hello Kitty is a fictional character, created by Yuko Shimizu in 1974. She is a little girl depicted as a white Japanese bobtail cat with a red bow. Originally aimed at pre-adolescent females, Hello Kitty’s market has broadened to include adult consumers.


Inspired by the water, the Nautica Eyewear Collection has classic style with modern appeal. Incorporating nautical elements into the design, each frame has a crisp, clean aesthetic. Nautica defies trends and seasons with its timeless eyewear collection.  From the office to the beach, and all points in-between, Nautica is crafted with intention, and designed for the life well-lived.

Nautica Optical Glasses
Nautica Sunglasses
Nike Optical Glasses
Nike Performance Sunglasses


Nike has revolutionised athletic footwear and sportswear. Nike’s vast range of products includes specialised training gear, footwear, apparel, accessories, and sports equipment. Through innovative products, advertising, and sponsorship of teams and athletes, Nike has become a leader in the sportswear industry and one of the world’s largest brands

Nine West

Nine West eyewear captures the brand’s modern, classy style and translates colour, pattern and trend into sunwear and ophthalmics.  Nine West cleverly interprets runway looks and uses vibrant colours, chic techniques and embellishments to deliver eyewear that appeals to fashion conscious women looking for affordable eyewear with high perceived value.  Women have come to rely on Nine West for the latest trends and hottest looks of each season.

Nine West Optical Glasses
Porsche Design Optical Glasses

Porsche Design

PORSCHE DESIGN eyewear stands for “technical luxury” – a harmonious combination of design and luxury. Unconventional, timeless and purist designs win over through their highly innovative standard. Technical innovations and the best handwork meet the latest technology.

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